Locally produced food and freshly baked products made each day

A traditional bakery in the Shropshire town of Ellesmere

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Freshly baked bread to tear and share or keep to yourself! Visit us in-store to see our wonderful range

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French fancies, cup cakes, birthday and three tier wedding cakes all available here at Vermeulens



Our famous mixed goods Hamper, just perfect to share your gratitude and love with someone special

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Fresh Meat

Who doesn't enjoy a locally sourced cut of meat? We sell all your farm favourites here behind the counter

We are Vermeulens Bakery

Vermeulens is a Bakery and delicatessen selling a wide range of locally produced foods and freshly baked products made each day. The bakery first opened its doors last century, in 1968. A year when, Stanley Kubrick’s 2001: A Space Odyssey mesmerised cinema audiences both sides of the Atlantic and the Beatles Hey Jude topped the musical charts. 

From humble beginnings to present day, we endeavour to provide a wide range of freshly baked and locally produced products. Whatever tasty treat takes your fancy, you will find us just east of Market Drayton and north of Shrewsbury, based in the delightful Shropshire town of Ellesmere.

On our doorstep flows the Shropshire Union canal that runs towards the Mersey Estuary in the north and down to the River Severn. Our shop is surrounded by no fewer than nine glacial meres, with many locals referring to our unique location as the North Shropshire Lake District due to the breath-taking scenery that encompasses our town.

We believe that the best bread is always homemade and baked fresh.

Visit us to get your backed goods today, or get in touch on 01691 622 521 for more information about what we sell.

Traditional Bakery

All our dedicated staff are understand the importance of keeping alive the traditional ways of baking bread and because of that,  the majority of our dough we use is still made by hand.

This means your freshly baked goods are treated with the same love and care they would have been way back when we first started. 

From malted loafs, sourdoughs, white cobs to the wonderfully filling tiger breads that have become so popular when shared with soups, we stock a wonderful range of freshly baked breads ready to take home with you today. 

Cakes & Cup Cakes

Our expert cake making team have been delighting cake lovers now for over thirty years.

We stock all British classics with our own special twists, from Victoria Sponge to a sticky Mediera Loaf, giant cup cakes and special event cakes.

We bespoke all of our cakes exactly to how you like and welcome any dietry requirements in advance for specific requests. 


We stock a range of Gluten Free and mixed goods hampers that are bursting with all of your favourite home cooked products.

Shropshire meats and cheese, homemade cup cakes, alcohol including beer and wine, cookies and much more! 

It doesn't matter if you have a sweet tooth or if you're more of a mighty meat eater, our celebrated hampers make for wonderful gifts suitable for any occasion. 

Specialist Meats

We're famous for our varied and exciting choice of home cooked meats and speciality pies. 

All of our products are locally sourced and go towards benefiting our local farmers.

We stock Cumberland sausages, traditional pork, home-cured streaky and rindless back bacon as well as whole turkey, chicken, cuts of Beef and pates.

Homemade thick crust pies

Our homemade, thick crust pies are bursting with locally sourced meat from Wales and Shropshire.

We experiment regularly, trialing all sorts of meats and tasty fillings for you to feast upon.

Our pork pies are hugely popular as are our tasty pasties, all tightly packed with the good stuff your body needs to get you through the day!

What our customers say about us

We have loved everything that we’ve tasted and we’ve tasted a lot.

Fiona - Facebook

I love this shop lovely staff and absolutely lovely pastries, cooked meats pate nice to see alot more variety

May - Facebook

Just like the lakes Ellesmere would not be Ellesmere without its fine bakery Vemeulens!

Wendy - Facebook

I always enjoy something off the stall at Wem Market on a Thursday

Sue - Facebook

Get in touch

Contact Information


6 Cross Street




01691 622 521


Opening Hours

Sunday Closed

Monday 08:00 - 17:30

Tuesday 08:00 - 17:30

Wednesday 08:00 - 17:30

Thursday 08:00 - 17:30

Friday 08:00 - 17:30

Saturday 07:00 - 17:30

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